The Foundation
The Art Direction
Based off Greek Mythology, we developed an art direction and design system that embodied a combination of both hope from our heroes, and a deep evil presence from our villain.
StormHacks 2025
As the director of design for SFU Surge, I was responsible for leading a team of 4 other designers through the process of developing an art direction for the university's biggest event, StormHacks, a 24-hour overnighth hackathon.
Our goal for the year as an organization was simple. How do we become the biggest hackathon in Western Canada?
The Foundation
Based off Greek Mythology, we developed an art direction and design system that embodied a combination of both hope from our heroes, and a deep evil presence from our villain.
Apply the Direction
Inspired by the design direction, I designed a teaser website based around the idea of a Lo-Fi music player to create interest in the event beyond what is expected from most Hackathons.
Grabbing Attention
When the Eye is pressed in the top right corner, the site shifts over to the evil Scummius inspired mode, creating intrigue and anticipation for the event, beyond expectations.
A Teaser Video
To start off the campaign for the event, I created an animated teaser video showcasing the contrast of the two worlds to draw interest and intrigue, making this more than any other hackathon
Reflection
The reason this campaign was so successful for us was because it breaked the expectations most people had for a hackathon. It was unique, well executed, and consistent. This campaign helped us reach over 1200 applicants, and officially become Western Canada's Biggest Hackathon.